The founding father of Indonesia, Ir. Soekarno,
said “Nationalism cannot flower if it does not grow in the garden on
internationalism”.
What is
Nationalism? And What is Internationalism?
Soekarno stated that the first principal which
must underlie the philosophical basis of a free Indonesia is Nationalism. Then
he emphasized undoubtedly there was a danger in this principle of nationalism,
it was that men will reduce nationalism to chauvinism. Furthermore, the
second principle was proposed as internationalism. These two principle are
dovetailed together, so that Nationalism and Internationalism are two things
which can not be separated. It is impossible that there will be
internationalism if there is no nationalism, and also nationalism needs
internationalism as the place to exist.
Nationalism is a primary reason why a state can
be independence. Without it, how come a state is being a state? Nationalism is ism or
belief that tried to protect the sovereignty of a state. State cannot survive
without nationalism belief in their people, mostly nationalism is appear
because of common goal in people. Indonesia, for example, that being colonialize by Dutch then Soekarno
and his allies struggle to get independence. That independence must
have common goal, like to increase welfare of people in Indonesia. Issue of nationalism has many
form, like Indonesia has many cultures but those cultures is in danger state when
globalization arise and make people more interested in western cultures, as Indonesian we must defend our culture from another
country influence.
If we talk about internationalism, in this globalization
era internationalism is
commonly for the people worldwide. It make people even state to behave well in
international environment owing to the fact that we are already being
part of international society. We can also say that internationalism is
unlimited, because the basis of internationalism is very abstract, it can be based on major
influence such as western country. While nationalism has its own limit because
nation has boundaries like law, etc.
Globalising
Halal Lifestyle Sector
Muslims represent an
estimated 23% of the global population or about 1.8 billion consumers with an
average growth rate of 3% per annum. If this growth trend continues, Muslims
are expected to make up about 26% of the world’s total projected population of 2.2 billion in 2030. Indonesia has the
largest muslim population in the world, with more that 88% citizens are muslim.
The global halal industry is one of the fastest
growing consumer segments in the world. The global halal market is no longer
confined to food, it has now expanded beyond the food sector, include beauty
cosmetics and fashion. Halal, which means lawful or allowable, is
non-exclusive to Muslims, and has gained increasing acceptance among non-Muslim
consumers. The appendage of “Halal” to a product becomes a global symbol for
quality assurance and lifestyle choice. Many Western countries have recognized
the emerging global trend in consumerism towards halal products and services,
and are now racing to gain a footing in the halal industry which provides high
quality, safe and ethical products.
 |
| source: The Global Halal Indusry- An overview |
Halal
Cosmetics
In the scope of halal
cosmetics, the concept covers critical aspects of production such as halal
ingredients and usage of permissible substances which must be manufactured,
stored, packaged and delivered in conformity with shar’i requirements.
Interestingly, halal cosmetics has also gained momentum amongst modern
consumers who are eco-ethical conscious and are willing to pay a premium for
organic, natural and earthy cosmetics products to suit their modern lifestyle.
Besides that, the halal label on cosmetics and beauty products appeal to
consumers seeking integrity and authenticity in their cosmetics and personal
care products. Although the concept of halal cosmetics is new to the Muslim
world, there is a growing demand especially from conscientious consumers who
are becoming more selective in their choice of personal care items, and
consciously choosing to spend money on cosmetics and beauty products that fit
in with their religious and cultural requirements. As we know, many cosmetic
products contain alcohol which is deemed as haram, and animal sourced
components considered impure by Islam.
Growth in the halal cosmetics market is mirrored
by a growth in consumer knowledge about the ingredients used and product
awareness, fuelled by social networks. At present the halal cosmetic market
contributes 11% of the total global halal industry. The market for halal
cosmetics is booming in the Middle East and Asia.
Wardah is a pioneer of halal cosmetics in
Indonesia. It is established by Nurhayati Subakat, Apt., who is also the CEO of
PT. Paragon Technology and Innovation (PT. PTI). It has been doveloped for more
than 20 years, and now is being the biggest halal cosmetics products in this
country. The products have high quality as well as other international
cosmetics. Many Indonesian inspiring women use Wardah as their primary beauty items.
They are also hired as the Brand Ambassador, three of them are Dian Pelangi,
Inneke Koesherawati, and Dewi Sandra. With the tagline of #HalalDariAwal,
in 2016 Wardah determine to reach a wider market not only for domestics but
also they are ready to go public internationally. One of the evidence is Wardah
becoming the main sponsor of ETU in Virgin Australia Melbourne Fashion Festival
(VAMFF) 2016.
Halal Attire
Another aspects of Halal products is Attire,
which is related with fashion. This is also called as Modest Fashion. Based on
Oxford Dictionaries, Modest means (Of a woman) dressing or behaving so as to
avoid impropriety or indecency, especially to avoid attracting sexual attention;
(Of clothing) not revealing or emphasizing a person’s figure.
The fastest growing region for halal products is
Asia, driven by countries like Indonesia, Malaysia, Pakistan, China and India.
Since this region has the largest Muslim population in the world, Asia has
become an important and lucrative halal market. The competition is getting
tougher. Malaysia, for example, has been aggressively promoting itself as a
leader in the global halal industry, while Indonesia also declare will be the
center of modest fashion in the world in 2020. To make this comes true, some
preparations have been done by some parties, such as government, designer, etc.
The most important strategy is branding. A right branding will contribute to
affirm the character of business and modest fashion in this country.
 |
| Source: The Global Halal Indusry - An Overview |
ETU
(RESTU ANGGRAINI)
One of Indonesian Designer who supporting and
creating fashion in halal attire is Restu Anggraini. She graduated from Phalie
Art Studio and ESMOD Jakarta on 2011, and she is well-known for her contemporary,
modern, and elegant modest wear designs. She decided to launch RA by Restu
Anggraini brand in 2011 for smart casual modest wear outfit, and ETU
for the premium collection. She joined Indonesia Fashion Forward program that
introduced her with professional fashion industry, where every single thing is
considered, not just clothing, but the branding and every other subtle details.
ETU X
WARDAH in Global Market
ETU is created to serve
the growing needs of women across the world seeking for honest Modest Workwear,
allowing women to express their desires and personalities through simple yet
cutting-edge design. ETU’s signature is simply chic, modest, clean cut, and
unique details. Along with the development of Modest Fashion, ETU increasingly
spread its steps to International. Restu also has been introduced her products
in several countries through exhibitions of fashion, like the Mercedes - Benz
Fashion Week Tokyo 2015, Jakarta Fashion Week, Indonesian Fashion Week, and
London Fashion Showcase at London Fashion Week 2016. The special one, as the
winner of The ANZ Australia Indonesia Young Fashion Designer Award, ETU
represented Indonesia in Virgin Australia Melbourne Fashion Festival 2016. ETU
is the first modest wear brand that would present a runway show at VAMFF.
 |
| ETU ; Metropolished |
The Virgin Australia Melbourne Fashion Festival
(VAMMF) is an annual celebration of fashion, beauty, business and creative
endeavour for everyone to enjoy. Established in 1997, the event stimulates and
celebrates the Australian fashion industry whilst providing employment,
networking and professional development opportunities for fashion, beauty,
design, creative, marketing and retail industry professionals. The Festival
also offers premium tailored corporate entertainment packages and exclusive
sponsorship opportunities that include unique experiential marketing and brand
touch platforms. According to the sensus Islam is the third largest religion in
Australia, 2.2% of Australians are muslim (2011). This will become a potential
market especially for Indonesian modest fashion designers to brand their
products there. We can present to International that Indonesian people,
Indonesian designers have high quality of creativity in fashion. Indonesian
products are able to be competitive with other countries in global market.
 |
| ETU ; La Voyageuse |
In business, there is demand and supply. The
higher the demand, the price will be higher too. Price is moving in line with
supply and demand. Business will always see the potential financial and
quantity. The potential of modest fashion market could drive the country's
economy with all its multiplier effect. Effort in the fashion industry ,
educating them to increase the capabilities of industry players, as well as
educate the market should from the beginning a joint commitment of all stakeholders.
This will be a huge potential business which should continue to be grown,
communicated from Indonesia to the world.
As the main sponsor of ETU, Wardah presents post
event engagement as a perfect platform for both countries to exchange diversity
and to create new friendships and business opportunities in fashion. Both ETU
and Wardah are local brand which grow as the pioneer in inspiring other
Indonesian brands to be more competitive not only in Domestic market but also
in International. They inspire a lot of people in order to have a high work
spirit. They also indirectly enhance the positive competition among each local
brand itself, and of course between local and international brand. Furthermore
we can show and prove to the world that “Indonesia Pasti Bisa!!!"
Wear
Local, Proud of Local, Think Global
Source:
Nationalism and Revolution in
Indonesia by
George McTurnan Kahin. 2003. Southeast Asia Program Publications, Cornell
University, Ithaca, New York.
The
Global Halal Industry; An Overview.
http://withinborder.blogspot.co.id/2016/02/nationalism-vs-internationalism.html
https://tokyo-mbfashionweek.com/en/topics/pickup/newcomer-brand-questionnaire-etu-by-restu-anggraini/
http://www.dream.co.id/fresh/kisah-jatuh-bangun-bisnis-wardah-140430f.html
http://www.republika.co.id/berita/koran/opini-koran/16/01/08/o0me093-menuju-pusat-mode-hijab-dunia
